iHeartMedia Charlotte delivers music, news, sports, and one-of-a-kind music and entertainment events to the Charlotte market. We are everywhere your customers are: on-air, on the web, on-site, streaming online in their cars, at their homes and offices, and on their mobile devices. Our unique multimedia reach allows us the cross-platform capability to communicate your message anywhere and everywhere.
Radio continues to engage over the decades - 90%+ of consumers listen to radio every week.
Radio remains one of the three main market media in the U.S. Listeners spend nearly 3 hours daily with radio vs. only 1 1/2 hours per day with their smartphones.
Radio is listened to more out of the home than in the home, while mobile web and apps are consumed more in the home. Radio is also mobile at scale, aligned with key purchase decision moments.
“…an ROI double that of even the best results from many recent digital or TV media.” - Advertising Age
Radio is most often the last media consumed before shopping. It also has the ability to affect shopping decisions in real time, while shoppers are in the store.
Of mass merchant shoppingdecisions occur in store
Of grocery store decisionsoccur in store
Of mass merchant shoppershave no shopping list