BizLeads is a local sales prospecting tool powered by American City Business Journals. BizLeads has data and insights on 30 million businesses and 75 million professional contacts, and allows for users to easily identify and target their ideal prospects.

In 2021 shortly after they launched and were beginning to gain momentum, I worked with the team at BizLeads to revamp their website. The site functioned as a landing page style site, which would then direct interested parties to connect with the sales team for a demo of the product. Users would have been directed to the page through membership with ACBJ, likely as a member or subscriber of The Business Journals (localized business news in 44 Markets nationwide). We explored a couple of different ideas for the layout of the page and the header imagery, using the current site template as a starting point (seen below in the top left).

I also helped the marketing team dress up a few runs of print and online display ads they designed, which periodically ran in The Business Journals publications, as well as other places online.

Print ads

These were full-page, half-page, quarter-page, and eighth-page ads that the marketing team had started on. I helped them finish putting some of the design elements in place to create a more cohesive campaign and prepare them for print.

Display ads