These animated HTML5 ads, static ads, and video ads were developed from some basic static imagery and used to promote their Shade Studio campaign.

The original artwork consisted of only one previously-created animated gif, so I had to extract single frames of each shade option and then re-purpose and edit them in order to be able to create the multiple, differently-sized and proportioned ads. I created a starting frame with no shade and one with a shade outline, and then implemented the shadow effects for a more realistic look as the rest of the animation progressed.

Display Ads

Video pre-roll Ads