The Hood Hargett Breakfast Club wanted to redesign and streamline their site. It had become cluttered with a lot of outdated information and events, was not well optimized for mobile browsing, and had a dated look and feel.

A simplified, one-page design was the solution, pared down to only the essential information. This included a brief explanation of the club, a schedule of upcoming events, a form to request membership, as well as a list of members (including the Carolina Panthers, Atrium Health, The Charlotte Observer, and Duke Energy among others).

The new look better reflects the exclusive and professional nature of the club’s distinguished members. It prominently features photography from a club member, an updated color palette, clean lines and color blocking, and a warm and lively photography treatment that is a compliment to the strong, softer blues.

The previous layout was visually distracting, both in color scheme and hierarchy of information. It lacked consistency in imagery and typography treatments, and did not have the same stately look and feel that the club wanted to achieve with the new design.