WPC offers specialized coaching and training in both on-road and off-road triathlons, xterra racing, swim/run, duathlons, trail racing and ultramarathons, and swim, bike, and run as stand alone sports.

This is a logo package that is easily adaptable across many applications and sizes. I wanted to create something that would look good at a large size on a racing kit, as well as at a small scale along the side of a water bottle or a visor.

It is also open for color application – for instance the current running and cycling kits are a darker blue, so the “W” mark has been adjusted to a fluorescent pink and yellow-green.